From the Boycott website:
What the boycott of McDonald's IS NOT about
This boycott is not about hiring homosexuals.
It is not about homosexuals eating at McDonald's.
It is not about how homosexual employees are treated.
What the boycott of McDonald's IS about
It is about McDonald's, as a corporation, refusing to remain neutral in the culture wars. McDonald's has chosen not to remain neutral but to give the full weight of their corporation to promoting the homosexual agenda, including homosexual marriage. (more)